CGI for Advertising Agencies: Your 3D Production Partner

Most advertising agencies do not have an in-house 3D production team. When a campaign calls for photorealistic CGI — a product launch film, a hero render, a motion sequence — they need a studio they can trust to deliver.

BM Produccions works as the dedicated CGI production partner for agencies across Spain and Europe. We handle the 3D. You handle the client.

Why agencies outsource CGI production

CGI is a specialist discipline. Building and maintaining a high-level in-house 3D team — software licences, hardware, talent, pipeline — is expensive and rarely justified unless CGI is your agency's core output. For most agencies, it makes more sense to work with a dedicated studio.

Outsourcing CGI production to a specialist gives agencies access to a higher technical ceiling than they could maintain internally, without the overhead. It also means scalability: one project or ten, the studio absorbs the volume.

Access to specialist tools and talent

Professional CGI production requires more than a single generalist. It involves modelling, rigging, shading, lighting, rendering and compositing — each a distinct skill. A studio built around CGI has specialists at each stage, which shows in the result.

Cost efficiency without quality compromise

A physical shoot for a product campaign involves location, talent, photographer, stylist, equipment hire and post-production. CGI eliminates most of those variables. The same campaign can be produced at a fraction of the cost, with greater control and infinite revision flexibility.

Speed and scalability

Once a 3D asset exists, iterations are fast. Colour variants, angle changes, format adaptations — what would require a reshoot in traditional photography is a matter of hours in CGI. For campaigns that require multiple assets across channels and formats, that efficiency compounds quickly.

How we work with agencies

We integrate into the agency workflow rather than adding friction to it. Our process is built around clear handoffs, defined timelines and the kind of communication that keeps projects on track.

Briefing and creative alignment

We work from the agency's creative brief. If the visual direction is defined, we execute it. If it is not, we can contribute to the 3D art direction — but always in service of the agency's concept, not our own agenda.

White-label production

The end client never needs to know we are involved. We operate under the agency's name, communicate only with the agency team, and deliver assets that the agency presents as their own production. Discretion is the baseline, not an extra.

Deadline-driven delivery

Agency timelines are not suggestions. We understand that CGI is usually one link in a longer production chain — the campaign goes live on a date, the client presentation is fixed, the media buy is booked. We plan backwards from the deadline and communicate early if anything is at risk.

What we produce for agencies

Product renders for campaigns

Photorealistic hero renders for print, digital and OOH. Full control over lighting, angle, environment and materials. Delivered in all required formats and resolutions.

CGI video and motion

Product launch films, social media animations, broadcast-ready spots. From a 6-second loop to a 60-second campaign film — animated in 3D, composited, and delivered ready for the media plan.

Asset libraries

For brands with large product catalogues, we build and maintain 3D asset libraries — reusable models that can be adapted across campaigns, channels and markets. One investment, repeated value.

Pre-production visualization

Before committing to a full shoot or production, agencies use CGI to visualise and validate creative concepts. We produce pre-vis frames that allow clients to approve the direction before production begins — reducing costly late-stage changes.

Why BM Produccions

Built for B2B production

We are not a studio that occasionally works with agencies. A significant part of our work is B2B — producing CGI that agencies present to their clients. We understand the dynamic, the sensitivities and the pace.

Direct communication, no account management layers

When an agency works with us, they speak directly with the person doing the work. No account manager relay, no lost-in-translation briefings. Direct contact means faster decisions and cleaner execution.

Experience across sectors

We have produced CGI for sports brands, luxury goods, fashion, cosmetics, food and beverage, and technology. That breadth means we understand the visual language of different categories — and can adapt quickly to a new brief without a learning curve.

Barcelona-based, European reach

We are based in Barcelona and work with agencies across Spain, the UK, France, Germany and the rest of Europe. The entire process runs remotely — briefing to delivery — with no friction and no timezone issues within European working hours.