The most demanding fashion and footwear brands have been using CGI for their product campaigns for years. The reason is straightforward: CGI offers a level of control over product imagery that no physical shoot can match.
In the food and beverage industry, packaging is the first point of contact with the consumer. The way the product is presented — the bottle, the can, the container — defines the perceived value before it ever reaches the shelf. CGI is the tool that takes that presentation to the highest level, with total control and without the limitations of a physical shoot.
In the luxury perfume and cosmetics sector, the bottle is the product. The way it is presented visually determines the perception of value — and CGI is the tool that takes that presentation to the highest level.
CGI render and video have changed the way sports brands present their products. No physical shooting, no studio logistics, complete creative freedom. Here is what you need to know before you produce.
In the luxury sector, perception is everything. A watch or a piece of jewellery communicates precision, craftsmanship and exclusivity — and CGI is the tool that best translates those values into high-impact visual content.
Spain has a strong audiovisual production ecosystem, but when it comes to high-level CGI and 3D animation for brands, true references are rare. At BM Produccions we have spent years building a studio specialised in what demanding brands actually need: visual pieces that sell.
Many brands come to a CGI studio without knowing exactly what they will need or how the process works. This article explains, phase by phase, how a CGI project is produced from start to finish — and what role the brand plays at each stage.
BM Produccions is a CGI agency based in Barcelona working with brands and advertising agencies across Spain. We produce 3D animation and product renders for campaigns that demand the highest visual standard.
Brands selling online have discovered that CGI is not an alternative to product photography — it is an upgrade. Total control over the image, unlimited variants from a single model, and content ready before the product physically exists.
Luxury watchmaking demands a level of visual precision that conventional photography rarely achieves. CGI makes it possible to show what the naked eye cannot easily see — mechanisms, materials, and finishing in their full complexity, with complete control over every detail.
A product launch has one chance to make an impact. CGI allows all visual content to be prepared in advance, every detail of the presentation to be controlled, and launch day to arrive with everything ready — without depending on a last-minute shoot.
BM Produccions is a CGI production agency specialising in 3D animation and product renders. We work with brands that demand the highest visual standard and with advertising agencies that need a reliable 3D production partner.
Barcelona as a European creative hub. How we work with brands across Europe and why remote CGI production removes geographical barriers without any compromise on quality or creative control.
Tech products are among the hardest to photograph and the easiest to render in CGI. Matte plastic surfaces, metallic finishes, screens with controlled reflections and precise geometries: CGI is the natural environment for communicating tech products.
The question marketing directors and creative directors ask most before starting a project: photography or CGI? The answer is not always obvious, but there are clear criteria that make it straightforward.
On 16 July 1969, the Saturn V lifted off from Kennedy Space Center carrying the Apollo 11 crew toward the Moon. 57 years later, we rebuilt the largest rocket ever constructed in CGI, stage by stage, as a tribute to one of the greatest engineering achievements in human history.