CGI Studio Barcelona: 3D Production for Brands Across Spain and Europe

Barcelona has built a reputation as one of Europe's leading creative cities — home to design studios, advertising agencies, fashion brands and technology companies that operate at an international level. Within that ecosystem, demand for high-quality 3D visual content has grown steadily as brands across every sector move away from traditional photography and towards CGI production.

BM Produccions is a CGI studio based in Barcelona, working with brands, design studios and advertising agencies across Spain and Europe. We produce photorealistic 3D renders, product animations and visual content for campaigns, e-commerce and brand communications — entirely remotely, from brief to delivery.

What a CGI studio in Barcelona does differently

Working with a CGI studio based in Spain means operating within the same time zone, the same business culture and the same market context as your team. Communication is direct, milestones are aligned with your calendar and there are no translation layers between your brief and the work that comes back.

For brands and agencies in Barcelona, Madrid, Valencia or anywhere else in Spain, working with a local CGI partner means the same quality of output as an international studio — without the distance, the time difference or the overhead of managing a production relationship across multiple time zones.

Understanding the Spanish and European market

Visual standards in the Spanish market have risen significantly. Brands that once relied on local photography studios for product imagery increasingly expect CGI-quality output — photorealistic, flexible and scalable across multiple formats and channels. The same shift is happening across Europe, with brands in Germany, France, Italy and the UK consolidating their visual production with fewer, more capable studios.

We understand both contexts. We work with Spanish brands that need content for local campaigns and with European brands that need content for markets across the continent. The production process is the same; the briefs and the visual references are market-specific.

CGI production services from our Barcelona studio

3D product rendering

Photorealistic 3D renders of products — on white backgrounds for e-commerce, in campaign environments for advertising, in context for lifestyle content. We work across all product categories: beauty, fragrance, food and beverage, consumer electronics, fashion accessories, packaging and more. Every render is built with physically accurate materials and lighting, producing images that are visually indistinguishable from photography.

3D product animation

Animated product films for brand campaigns, social media and digital advertising. From a six-second product loop for paid social to a sixty-second launch film for a brand channel — produced from the same 3D model used for stills, without a separate shoot. We animate the product itself: rotation, material reveals, dynamic movement, deconstruction sequences, interaction with environment.

Campaign and advertising CGI

Hero visuals for product launches and brand campaigns — rendered at campaign quality for print, digital, out-of-home and retail. We work directly with brands and with advertising agencies that need a CGI production partner for their clients. The output is delivered in every format and resolution required, ready for media placement without additional processing.

Motion graphics and 3D animation for brands

Motion graphics, logo animations and brand-focused 3D animation for digital channels. Short-format content built for social platforms — Stories, Reels, TikTok, display — each format produced specifically for its placement. We combine product CGI with motion design to create content that performs as a standalone visual piece, not just a product showcase.

E-commerce imagery at scale

Complete e-commerce image sets produced from CGI — white background renders, 360° views, detail shots and lifestyle composites. Consistent across every SKU in a product range, delivered in every format required by the retailer or platform, produced faster than a photography shoot and without the logistics of sending samples to a studio.

Who we work with

Our clients are brands and agencies that need high-quality 3D visual content produced efficiently and reliably. They come from across the brand and agency spectrum:

• Product brands — beauty, fragrance, food and beverage, consumer goods, fashion and accessories, sports — that need CGI for campaigns, e-commerce and product launches
• Advertising agencies that need a CGI production partner for client campaigns, with reliable output and direct communication
• Packaging and industrial design studios that need photorealistic 3D renders of packaging and product concepts before production
• E-commerce teams managing large product catalogues that need consistent, scalable image production

How we work

Every project follows a structured process: brief, concept, modelling, material development, lighting, render, review and delivery. Milestones are defined at the start of each project so you know when to expect each stage and what the review points are. Communication is direct — no account managers between you and the people producing the work.

The entire process runs remotely. We work with clients in Barcelona, Madrid, London, Paris, Amsterdam and beyond without any difference in process or quality. What matters is the brief, the assets you provide and the deadline — location is not a variable.

Why BM Produccions

Product CGI is what we do

We are not a generalist studio that does CGI among other things. Product CGI is our entire output — every project, every client, every deliverable. That focus means the quality of our 3D models, materials and lighting is built on a production process refined specifically for product visual content, not adapted from architectural or entertainment CGI.

Campaign-quality output as standard

The standard we work to is campaign quality — renders that hold up at full size in a print advertisement or on a billboard, not just at screen resolution on a product page. That standard applies to every project, regardless of final format. If the work looks right at the largest scale, it works everywhere.

Based in Barcelona, operating across Europe

We are based in Barcelona and work with brands and agencies across Spain and Europe. European time zone, direct communication in Spanish and English, and a production process that fits your calendar. If you are looking for a CGI studio in Barcelona or a 3D production partner anywhere in Spain or Europe, we would like to hear from you.