2026 Racket Collection —
NOX
The world’s #1 padel brand was launching its new racket collection. It had to be different. Led by the AT10 by Agustín Tapia, the world’s #1 player, the collection combines striking design with elite on-court performance. The PlayBIG campaign, developed by NOX, revolved around the iconic scene from the film Big.
Challenge
To contribute to the campaign’s hero film by delivering a fully visual 3D explanation of the product, developing a retro-inspired aesthetic that showcased every new innovation behind Agustín Tapia’s racket.
Results
A hero film that became the centerpiece of a highly successful campaign, supported by multiple secondary reel-format pieces, each focused on a specific new technology within the product. The four reels achieved over 60% more views and 31% higher engagement.
Client
NOX
Year
2025
Category
3D Animation
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